About FAIRLY

FAIRLY's goal is for you as a customer to get closer to the people behind the products you buy. FAIRLY also stands for a fairer distribution of profits.

The idea for FAIRLY came about when I did a design internship at a charity organization in India in 2018. There I met groups with various disabilities, among other things I visited several leprosy colonies. There I met people who were exposed to discrimination and ignorance on a daily basis, which led to great difficulties in getting work and being able to provide for their families. Through the charity, they learned different types of handicrafts and were thus able to start supporting both themselves and their families. What had been seen as a burden to their families was now a steady source of income. I felt that I wanted to continue my collaboration even after I went home to Sweden and continue working with one of the women's collectives. So here we have FAIRLY. FAIRLY makes small quantities of bedding and home textiles, designed in Stockholm and currently sewn by my friend Syamala and her mother Konmari in Bāpatla, India. All products are made in well-selected materials of premium hemp, linen and lyocell. 10% of the profit always goes back to those who actually make our products. - Josefine, founder of FAIRLY


Syamala in Bapatla, 2022.

What is 10% of profit?
It depends a little on what is in stock, but if what is in stock right now sells out, 10% would be about 30,000 Indian rupees. It is roughly equivalent to two extra monthly salaries for a person in a big city in India. Right now all the products are sewn by my friend Syamala and she gets the money in addition to the payment for the production.


Production

Syamala, who is on site in India, is currently in charge of our entire production. Syam has a long background in textile design and craft production, so I am confident that everything is handled in a good way. We also have ongoing contact via video call during production to review designs, schedules, etc. As we are friends first and foremost, it makes communication easy. The goal is to be able to hire more women from a women's collective in her village in the future.

 

The fabric

I buy the fabric from the fabric supplier Boheco in Mumbai. Right now, the fibers come from several different places, including Eastern Europe (lyocell) and China (hemp and flax). Boheco is a relatively new company and their goal is to be able to offer the entire production from sown seed to finished fabric with complete traceability within India in the future. The reason I chose their fabrics is the mix of materials I couldn't find anywhere else. The fabric used is produced in India, i.e. from the thread becoming fabric. The hemp and linen come from China and are both organic and Oeko-Tex certified, which means that no harmful chemicals are in the thread when it is finished. I am constantly trying to get more information about where and how our fabrics are produced. Right now, there are only two states in India where it is legal to grow hemp, which is a big reason why the fibers in the fabric now used come from Europe and China.

Why hemp?

Hemp (Cannabis Sativa) is naturally antibacterial and the fibers are strong and breathable, so perfect for nice sheets and napkins! Hemp, unlike cotton, requires much less water during cultivation (about 50% less), it grows faster (3-4 months instead of 5-6 months for cotton) and is not as sensitive to temperature. On a hemp plant you get about 200% fibers compared to a cotton plant.

To you as a customer

I have chosen to produce small quantities of the products available in the webshop. Should something run out and you are interested in something that is not in stock, just send an email and I will write this up for the next order. In this way, only what is demanded is produced.

For products, I have chosen to have 40 degrees on the washing, so that the products last longer. They can be washed at 60 degrees (Note that this does not apply to products dyed with natural dye), but it wears more on the fabric. The bedding can be experienced as a bit rough after washing and drying, but become softer when used.

FAIRLY production. An image of a hemp and linen cloth napkin with labels, scissors and thread

Questions about FAIRLY's products or about production? Email info@fairly.se

FAIRLY /ˈfeə.li/

Att göra något på ett sätt som är rättvist, rimligt och behandlar människor lika.

Det är inte bara ord för oss – det är kärnan i det vi gör. För mig började det med en praktik i Fairtrade-arbete i Indien 2018. Där mötte jag starka kvinnor i en tuff textilbransch, där låg minimilön och orättvisa arbetsförhållandena är norm. De hade lärt sig om Fairtrade och jobbade nu för bättre villkor och en tryggare framtid, både för sig själva och de som kommer efter dem. Det är tillsammans med dem som idéen till FAIRLY började.

FAIRLY är ett varumärke där omtänksamhet för både människor och miljö står i centrum. 🤍

- Josefine Luthman, ägare av FAIRLY

Som varumärke vill vi inte bara leverera vackra, hållbara sängkläder, utan också bidra till verklig förändring. Därför ger vi bland annat tillbaka 10% av vår vinst till våra sömmerskor och vi förhandlar inte ner priset för hantverket. För oss handlar det om respekt och omtanke i varje steg – både för miljön och människorna vi arbetar med.

Våra påslakan-set och linneprodukter är tillverkade med hållbarhet och medmänsklighet i centrum.

Vi använder naturliga material som lin, hampa och lyocell, som inte bara känns fantastiska mot huden utan också har unika egenskaper. Lin håller dig sval på sommaren och varm på vintern, hampan är tålig och antibakteriell, och lyocell mjuk som siden.

 Läs mer om våra materialval

Vi vet att det lilla kan göra stor skillnad

Därför har våra påslakan till exempel hål upptill, så att du enklare kan bädda utan krångel. Smart funktion, utan att kompromissa med det estetiska. Vill du veta mer om våra olika storlekar och detaljer?

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Av omsorg för materialen

När du väljer FAIRLY väljer du inte bara tidlösa påslakanset och sängkläder, utan också en resa mot hållbarhet och social rättvisa. Du stödjer ett kvinnokollektiv i Indien som får ekonomisk stabilitet och självständighet genom sitt arbete och vi jobbar efter zero waste principer och ser till att använda allt material.
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